Marketing Strategies and Social Media Management - £95

What You Will Study

This course explores the symbiotic relationship between marketing strategies and social media management. Students will delve into fundamental marketing principles, such as market segmentation and consumer behaviour, before examining how social media platforms have transformed traditional marketing channels. Through practical exercises and case studies, students learn to craft engaging content, build communities, and optimise campaigns across various social media platforms. By the end of the course, students will develop the skills to strategically leverage social media to enhance brand visibility, engage with their chosen target audiences, and achieve marketing objectives in the digital landscape that they set.

Week 1 – Introduction to Marketing Principles

Week 2 – Social Media Landscape and Trends

Week 3 – Content Creation and Management

Week 4 – Community Building and Engagement

Week 5 – Social Media Advertising and Campaign Optimisation

Week 6 – Analytics and Performance Measurement

The course will run for 6 weeks, running on Thursday evenings from 6pm-8pm (there will not be a session on the 29th of May)