Start Date
- September 2024, Apprenticeship
Summary
Multi- Channel Marketers can be found in organisations of any size across a range of industries. The role can include implementing marketing strategies/ plans, to managing daily marketing activities across a range of platforms. Apprentices will learn to interact with stakeholders across different teams and services to coordinate and deliver the overall marketing strategy for the organisation.
Course content includes:
- Developing/ interpreting briefs and liaising with stakeholders
- Planning/ coordinating marketing activities
- Marketing theory and concepts
- Analysis, brand theory and understanding marketing plans
You will complete the Level 3 Multi-Channel Marketer apprenticeship standard.
- This apprenticeship will involve college attendance and off the job training.
- You will also develop your knowledge, skills and behaviours.
- You need to have an employer to support your apprenticeship and be employed in a relevant job role.
- The typical length of this apprenticeship course is 18 months.
- This course typically starts in September.
Contact our Apprenticeships Team to find out when our next course start date is. If you already have an employer for your apprenticeship, or would like more information on how to find an apprenticeship, please click Apply Now.
If you are an employer who is looking to recruit an Apprentice or already have someone you would like to enrol onto the apprenticeship course, please contact our Apprenticeships Team on 01603 773365 or email Apprenticeships@ccn.ac.uk to discuss the next steps.
Why Our College?
Get paid to train
Apprenticeships provide fantastic career opportunities and allow you to get a qualification and earn money at the same time
Designed for opportunity
94% of apprentices stay in work after finishing an apprenticeship, and 47% have received a promotion
Hands on learning
We work closely with employers to deliver training both on and off the job. In most cases, you’ll come into college one day a week, as well as getting planned training and development with a mentor in the workplace
Entry Requirements
- GCSE grades 4/ C in English and Maths or equivalent Functional Skills Level 2 qualifications.
- If a learner has not achieved English or Maths at Level 2 (4/ C or above at GCSE or Functional Skills Level 2), they will have to attend Functional Skills sessions which will be held on an additional day to their regular college attendance.
Proven passion for digital and social media.
In order to enrol onto an apprenticeship, you need to be employed in a relevant job role and undertake a range of tasks which would enable you to complete the apprenticeship qualification.
Learning Outcomes
For the full apprenticeship, learners will complete:
- Level 3 Multi-Channel Marketer Apprenticeship Standard
- Level 2 Functional Skills in English (if not exempt)
- Level 2 Functional Skills in Maths (if not exempt)
Assessment
Training and assessments are delivered in the workplace and in college. Apprentices will be required to attend college-based sessions as part of their training, whilst also completing off-the-job training in the workplace. You will also complete assessments and observations in the workplace.
You will need to complete Level 2 Maths and English before End Point Assessment (EPA).
At the end of the apprenticeship you will complete an EPA which consists of:
- 2500- word project report based on either a specific problem in the business, a recurring issue or an idea/ opportunity
- 45- minute presentation with questions, presented to an independent assessor
- 60- minute interview with an independent assessor
Progression
Upon successful completion of this apprenticeship, apprentices may wish to explore areas of higher study or further development.
Career Progression
Upon completion of this apprenticeship, apprentices will also be skilled members of staff of great benefit to an employer. Apprentices may also wish to explore further continuation, development or promotion at work or within this sector.
This apprenticeship also aligns with the following professional recognition:
- Chartered Institute of Marketing (CIM) for Affiliate
- Digital Marketing Institute (DMI) for Power
- Data and Marketing Association (DMA) for Individual
Fees
Apprenticeship course fees are subject to the age of the apprentice, and the size of the company.
For employers with less than 50 employees who do not pay the apprenticeship levy and who take on an apprentice who is aged between 16-21 at the start of their apprenticeship, there will be no direct cost and the full training costs will be covered by Government funding. If the apprentice is aged 22+ the government partially subsides the training costs and the employer will need to pay 5% of the costs. In the case of this course, the fee would be £550.
For an employer with more than 50 employees a 5% charge will be implemented regardless of the age of the apprentice which in this case would be £550.
A levy paying company will pay the full cost of the apprenticeship from their levy account which in this case would amount to £11,000.
Please note that course fees are to be paid by the employer and apprentices must not be asked to make a financial contribution toward their training.
To discuss apprenticeship course fees in more detail or for more information on recruiting an apprentice, please contact 01603 773365 or Apprenticeships@ccn.ac.uk.
